Leveraging powerful VOIP and CRM tools together can benefit your biz in a number of ways:
Small, medium, and larger companies all need basic tools to be able to manage their business and nurture customer relationships. Phone systems, computer systems with the right software, and productivity tools are all going to contribute to your success. There’s an increasing trend towards VOIP phone systems due to cost effectiveness, ease of management, as well as digital capabilities. Another big benefit of a good enterprise class VOIP system is that it can often be integrated with other productivity tools, such as customer relationship management tools. Customer relationship management tools help you manage deals, leads, relationships, and they help you measure performance by customer, by territory, by sales team, by team member, etc. CRM tools are increasingly becoming linked with other office tools so that companies can do a number of things:
- Illustrate professionalism to customers and prospects
- Delegate work
- Ensure nothing slips through the cracks
- Gather valuable data to measure performance
- Gather valuable data to strategize for future business growth
Integrating your VOIP phone system with your customer relationship management tool can do a number of things.
By having a top notch phone system, you can effectively handle incoming calls, projecting a positive image to callers. By going a step further and integrating that into your CRM tool, you can be sure that calls are handled professionally as well as followed up on.
Advanced phone systems can handle the routing of phone calls in a way that matches your customer relationship management strategy.
Do you want to know how long the average sales call takes? Would you benefit from knowing how long a customer sits on hold? Do you want to know who is making the most outbound phone calls? Do you want to track that and attach it to sales performance metrics? By integrating your phone system with your CRM, you can do that — provided you’ve got a good phone system and a good CRM system, of course.
Data is invaluable. Not only can it help you measure where things have gone right but it can also help you glean information to help you see where there may be opportunities for growth whether it has to do with inbound calls, outbound marketing strategies, etc. Whether you have a small team or a large call center, phone data can be extremely helpful.
- A good VOIP business phone system can give you features, conference calling capabilities, information about user productivity, it can record calls for quality assurance purposes, it can generate emails based on voicemails, and more.
- A good CRM will give your company the ability to effectively manage leads, customers, and sales teams.
There are many options for CRM tools and for phone systems. Have you considered the benefits of cloud based VOIP systems like Kerio Operator in the Cloud? Not only is it an affordable enterprise-class cloud-based VOIP phone solution that’s got a long list of features and benefits (including CRM integration) but it’s also cloud-based so you can have it managed by hosted Kerio Operator Cloud provider, GetSync’d. Learn more: Hosted Kerio Operator.